This is my second purchase of the Tone & Treat silver shampoo and all I can say about this product it truly lives up to its standards, it altered the texture of my hair from the first use, it tones blondes exceptionally well, my blondes were quite golden however when I left the shampoo on for a while it literally turned them silver, which I was ecstatic about, this is not just a purchase but an investment, most products work differently for every person however this is certainly a winner for me as I have tried and tested a lot through the years of having highlighted and colored hair